Wednesday, July 20, 2011

Social Media Marketing In A Nutshell...

In today’s marketing world, one can’t to notice the array of companies, both big and small who are now participating in the social media marketing realm. New accounts are being created each day by the 100’s if not 1,000’s on populars sites such as facebook, twitter, youtube and linkedIn.


Although we do encourage any and all brands to participate in most forms of social media marketing, we advice that you do so with plenty of strategy and tactical planning.

Social media marketing is about interacting, engaging, listening, sharing and holding conversation.

Just like when you go out to a bar, lounge, club or networking event, if you want to socialise, you have to be social.

Yes, there are those occasional times when others approach you but for the most part, one has to strike conversation in order to get a response.

We always tell our clients, learn to ASK, LISTEN and then RESPOND and from there, the conversation well carry itself.

Whether you're looking to grow your fan base, listen to what your customers are saying about your brand, improve your customer service, create brand awareness, do some community outreach or just plain build a new sales channel, social media marketing is an inexpensive way for you as a brand to position yourself in the marketplace with authority and confidence.

It will allow you to establish new and existing relationships with prospects and customers through means of relevancy, consistency and interaction.

Trust becomes the focus of all social media marketing campaigns.

Without trust there are no loyal relationships.

Trust is, reliance on the integrity, strength, ability and surety of a person or thing.

In simple terms, it is merely having confidence in someone or something.

When we tune into the social media realm, the same laws of influence that cause us to take action when it comes to decision making, fall into effect here as well.

You encounter these examples each day as you log into your facebook account to view new updates and wall post or tweet away about what’s happening.

Examples such as buying a product because it was referred to us,

3rd parties letting us know how they truly feel about a product or service instead of the brand brainwashing us into believing that we need their product or service

AND...testimonials and “LIKES” being the reason why we choose to make the decision to purchase.

Some Words of Wisdom, get out there and interact with the world. Meet new people! Engage in conversations, ask questions, share a picture or even upload a video.

Just make sure that when you do so, the marketing strategy is tactically planned with consistency and persistency

If you want to learn more about social media marketing and other marketing tips and tricks, make sure to visit out site @: http://CreativeLegacyAgency.com/

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