Friday, July 29, 2011

Emotional Bonding: Connections That Lead To Sales!

EMOTIONS play a large part in our lives but what is their purpose? Emotions are the fundamental system that drive us as humans, forcing us to act, rewarding us with good feelings when we behave right and making us feel bad when we do the wrong things. Although we can influence what we FEEL by what we THINK, we still only have limited control over our emotions.

Emotions are also called “FEELINGS” as we literally feel what we think when we think it. Emotions can range from happiness, sadness, anger, fear, surprise, desire, joy and so much more.

When people communicate with each other, there is a constant stream of expression and interpretation. Through this communication, we form relationships with others, establish a bond through the means of liking the other person and thus a friendship is form.

TRUST plays a vital role in the stability of a LOYAL and HONEST relationship. It is the cornerstone in which all relationships grow from. When RESPECT and TRUST are tied closely, they create an instant BOND with any and all people.  

“Trust is an essential, a basic foundation on which all interaction is based.” - David Straker

Instant TIPS for establishing both short-term and long-term TRUST:

  • Be Predictable
  • Establish Rapport
  • Have A Caring Heart
  • Stay Loyal
  • Be Reliable
  • Have Integrity
  • Be Kind
  • Keep Promises
  • Manage Expectations
  • Be Honest
  • Be Willing to Commit


Human interaction and communication is no different then business to consumer behavioral interaction. After all, humans are the ones purchasing the products and or services.

As we always tell our clients, “People buy from people they care, love and or trust.”

But in order for someone to TRUST you, CARE for you or “LOVE” you, they must get to KNOW you!

Give your BRAND attributes, characteristics and a personality. COMMUNICATE what you FEEL. Be creative and just have fun!

Don’t be scared to TRY new things and THINK outside the box. Use your imagination to come out with creative concepts that capture the audience with Flare, Enthusiasm, Passion and Energy. Move them in a way that makes them FEEL a NECESSITY to purchase your product or service.

Learn to ASK, LISTEN then RESPOND.

Pay attention to signals and cues which will enable you to have a better understanding of their Problems, Wants, Demands.& Needs.

Paint the Perfect Picture for them and pull on the strings of the HEART. Emotionally get them to FEEL the same PASSION you had when you began this journey on the SEARCH of your Identity.

For more tips on branding, social media marketing, seo and so much more, make sure to stay connected with us or just scheduled your FREE Consultation to learn more.    

1 comment:

  1. Cool post. I always read your blog. The information you have provided about branding is really nice.EMOTIONS play a large part in our lives but what is their purpose? Emotions are the fundamental system that drive us as humans, forcing us to act.Give your BRAND attributes, characteristics and a personality. Brand Harvest offers complete branding solutions that connects businesses to brands and brands to consumer.

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