Emotional Bonding: Connections That Lead To Sales!

EMOTIONS play a large part in our lives but what is their purpose? Emotions are the fundamental system that drive us as humans, forcing us to act, rewarding us with good feelings when we behave right and making us feel bad when we do the wrong things. Although we can influence what we FEEL by what we THINK, we still only have limited control over our emotions.

Emotions are also called “FEELINGS” as we literally feel what we think when we think it. Emotions can range from happiness, sadness, anger, fear, surprise, desire, joy and so much more.

When people communicate with each other, there is a constant stream of expression and interpretation. Through this communication, we form relationships with others, establish a bond through the means of liking the other person and thus a friendship is form.

TRUST plays a vital role in the stability of a LOYAL and HONEST relationship. It is the cornerstone in which all relationships grow from. When RESPECT and TRUST are tied closely, they create an instant BOND with any and all people.  

“Trust is an essential, a basic foundation on which all interaction is based.” - David Straker

Instant TIPS for establishing both short-term and long-term TRUST:

• Be Predictable
• Establish Rapport
• Have A Caring Heart
• Stay Loyal
• Be Reliable
• Have Integrity
• Be Kind
• Keep Promises
• Manage Expectations
• Be Honest
• Be Willing to Commit

Human interaction and communication is no different then business to consumer behavioral interaction. After all, humans are the ones purchasing the products and or services.

As we always tell our clients, “People buy from people they care, love and or trust.”

But in order for someone to TRUST you, CARE for you or “LOVE” you, they must get to KNOW you!

Give your BRAND attributes, characteristics and a personality. COMMUNICATE what you FEEL. Be creative and just have fun!

Don’t be scared to TRY new things and THINK outside the box. Use your imagination to come out with creative concepts that capture the audience with Flare, Enthusiasm, Passion and Energy. Move them in a way that makes them FEEL a NECESSITY to purchase your product or service.

Learn to ASK, LISTEN then RESPOND.

Pay attention to signals and cues which will enable you to have a better understanding of their Problems, Wants, Demands.& Needs.

Paint the Perfect Picture for them and pull on the strings of the HEART. Emotionally get them to FEEL the same PASSION you had when you began this journey on the SEARCH of your Identity.

For more tips on branding, social media marketing, seo and so much more, make sure to stay connected with us or just scheduled your FREE Consultation to learn more.    

Writing Killer Copy That Sales!!!

The essence of TRUE COPYWRITING is TUGGING THE HEART STRINGS of those you write for,and it must ALWAYS come from a place of truth. Sure, folks will lie and some will even succeed at it however YOU are a person of INTEGRITY, You want to sleep at NIGHT, KNOWING that you didn’t make blood money. 

You want to be well respected in your industry, so then your COPY WRITING will be EFFECTIVE because it will ALWAYS come from a Place of TRUTH! IF a person doesn’t feel EMOTION, they will not Buy what you’re offering. A part of this TRUTH is knowing who you are-YOUR BRAND. 

Effective Copywriting is marrying EMOTIONALISM WITH BRAND IDENTITY. IF we Know who you are, know what you’re about, know what you’re offering, then we can create an EMOTIONAL REALITY that will benefit your organization.


FOR A QUICK MOMENT, close your eyes and imagine an 89 yr old lady(possibly your grandmother) -SINGLE, ALONE. Her Husband , Best friend or over a decade has passed away and ALL of her friends have long been gone as well. She FEELS Hopeless and to COMPOUND matters her health starts to
fail.

What’s worse is the last money 
that she has she cannot spend on life sustaining medicine because she spent it on some ELABORATE Ponzi Scheme.This sweet old lady had the best intentions in the world. 


She only INVESTED in the Scheme because she was promised a monumental return on investment and she was going to use that money to bury her late husband…Without Money.. Without a Friend in the world, Her Health starts to Further decline, and she finally gives up the Ghost,…and DIES… Her body is DISCOVERED by a neighbor who smells a STRANGE stench and sees flies buzzing around the ladies home. ..Why? Why? Sure she was older, maybe it was her time,. However This Sweet innocent Old lady. The Lady that cooked you those brownies when you were younger. The lady who was so sweet and so kind, didn’t deserve to leave the world in this fashion.


If you CLOSED your eyes, and have any sense of humanity this story is a
heart breaking. Some of you are FEELING SAD that this older lady died in this
fashion. 

Some of you are pissed that someone would actually CON an older lady out of her money. Some of you are imagining your parents, grandparents, and can’t wait to tell them how much you love and appreciate them. 


If we can get you to tell your grandmother,mom, dad, uncle, brother, sister et al,. that you LOVE THEM, then this article would have been worth it. I know it will because I wish I could turn back the hands of time and tell my grandmother, on that fateful night, that I loved her.


If you FEEL sadden by this story, its because what comes from the heart
TOUCHES the HEART…


HOW DO I GET MY WRITING TO TOUCH THE HEART(CREATE EMOTIONAL
APPEAL)? AS actors have substitutions, you MUST have a tangible

SUBSTITUTE.

For Example:


If your assignment calls for you to write about bikini thongs and you don’t know
the first thing about bikini thongs, you would substitute that for the feeling of
SHOWING up in your FAVORITE apparel and someone telling you how GOOD
you looked, how SEXY you are; AFTERALL; We all know that THONGS are really not the ISSUE, but SEXINESS is, and EVERYONE has been made to FEEL sexy , are attractive, at lease ONE TIME IN THERE LIFE… Once you IMAGINE this time, your WRITING COMES ALIVE and before you know it you're CRANKING OUT well received articles on an CONSISTENT basis..


At the heart of it, COPYWRITING is the ability to CONVEY your message in such
a way that FOLKS will purchase your product.

This is true, HOWEVER, FOLKS get STUMPED ON THE EMOTIONAL PART. They look at WORDS as only a MEANS to an END and not the END ALL BE ALL. 


They don’t UNDERSTAND, that the reason there MESSAGE is NOT WELL RECEIVED is because they DID NOT touch the HEART OF THE READER…Many of them are good people,. FOLKS that have INTEGRITY, however , they DON’T KNOW how to TOUCH THE HEARTS of the people!


WHEN you DON”T TOUCH FOLKS HEART. WHEN FOLKS DO NOT FEEL
WHAT YOU’RE SAYING. YOU WONT SELL….PERIOD!


You may have:

• HARVARD, JD
• MBA from The Kennedy Business School
• Membership in an Exclusive Golf Club

HOWEVER, if you do NOT know how to WRITE in such way that folks FEEL
an EMOTIONAL ATTACHMENT; in such a way that they WANT to BUY what
you’re selling…YOU WILL FAIL!


HOWEVER , you don’t have to FAIL. .


Your COMPANY Can FLOURISH


Your COMPANY will FLOURISH! Because you have us as POWERFUL
PARTNERS!


We will HELP YOU create a message that has EMOTIONAL APPEAL.


IF DOUBT THIS, then what did you FEEL when you read above about the
OLDER LADY? If we could make you FEEL EMOTION in the FIRST TWO
PARAGRAPHS, then we can MAKE YOUR COMPANY PROSPER.


HOW?


Because WE know how to make WORDS COUNT.


We know how to make WORDS MEAN SOMETHING!


Do you want your company to GROW and PROSPER?


ARE you PAYING too much money for too little results?


Do you know the message you want to convey to your customers?


Do you know your brand?


If you DO NOT KNOW the identity of your BUSINESS, then no one else WILL.


WE CAN HELP YOU


CLICK HERE FOR A FREE CONSULTATION

Social Media Marketing In A Nutshell...

In today’s marketing world, one can’t to notice the array of companies, both big and small who are now participating in the social media marketing realm. New accounts are being created each day by the 100’s if not 1,000’s on populars sites such as facebook, twitter, youtube and linkedIn.

Although we do encourage any and all brands to participate in most forms of social media marketing, we advice that you do so with plenty of strategy and tactical planning.

Social media marketing is about interacting, engaging, listening, sharing and holding conversation.

Just like when you go out to a bar, lounge, club or networking event, if you want to socialise, you have to be social.

Yes, there are those occasional times when others approach you but for the most part, one has to strike conversation in order to get a response.

We always tell our clients, learn to ASK, LISTEN and then RESPOND and from there, the conversation well carry itself.

Whether you're looking to grow your fan base, listen to what your customers are saying about your brand, improve your customer service, create brand awareness, do some community outreach or just plain build a new sales channel, social media marketing is an inexpensive way for you as a brand to position yourself in the marketplace with authority and confidence.

It will allow you to establish new and existing relationships with prospects and customers through means of relevancy, consistency and interaction.

Trust becomes the focus of all social media marketing campaigns.

Without trust there are no loyal relationships.

Trust is, reliance on the integrity, strength, ability and surety of a person or thing.

In simple terms, it is merely having confidence in someone or something.

When we tune into the social media realm, the same laws of influence that cause us to take action when it comes to decision making, fall into effect here as well.

You encounter these examples each day as you log into your facebook account to view new updates and wall post or tweet away about what’s happening.

Examples such as buying a product because it was referred to us,

3rd parties letting us know how they truly feel about a product or service instead of the brand brainwashing us into believing that we need their product or service

AND...testimonials and “LIKES” being the reason why we choose to make the decision to purchase.

Some Words of Wisdom, get out there and interact with the world. Meet new people! Engage in conversations, ask questions, share a picture or even upload a video.

Just make sure that when you do so, the marketing strategy is tactically planned with consistency and persistency

If you want to learn more about social media marketing and other marketing tips and tricks, make sure to visit out site @: http://CreativeLegacyAgency.com/

Branding Isn't Just For Animals!

Branding: Make IT! Own IT! Brand IT!

BRANDING - It Isn't Just For Animals!!!

I was once told the story of the brand on the livestock and ever since then, when I need to paint the picture to define branding, I tell this example.

To put an image into perspective I will use the example of livestock branding. Livestock branding is a technique used for marking livestock, typically cattle, in order to identify its owner.

Branding livestock dates back in origin as far back as the ancient Egyptians and ancient Romans, it was a technique used back then as symbols of protection towards any and all harm towards animals.

If you haven't seen a branding iron before, it is simply an iron rod with a symbol or mark at the end. The symbol is used by cowboys to identify there livestock from all other ranches so when it comes time to sell, they know who the livestock belongs to.

Corporate branding is no different. You the owner made the brand. You must now take charge, take control, own it and brand it as yours so when the time comes and one ask you: "And to whom do I make this check out to?" you can say in your head $Cha-Ching!$

So how exactly do you develop a brand?

Brand Identity: What Makes U YOU!

You are an entity. Whatever you choose to be perceived as is completely up to you. Identifying your brand is like identifying your spouse, best friend and or relative, you just know who they are. Corporate branding is based on the same principles of great morals and ethical values.

Those who we love, care, trust and believe in, we associate ourselves with.

We as consumers buy based on preference. We buy from brands we know, love, trust and believe in.

As a corporate identity we must look at our brand from the outside looking in. Think from the consumers stand point. What can you do for them? How are you going to solve there problems, needs, wants, demands and or desires? What is in it for them?

Does your brand posses a personality? Is it driven and motivated build on a solid foundation of goals and aspirations? Does it have a long term committed vision?

Corporate Branding: Add Some Flavor To The Mix

What is your corporate identity? Is it boring, repetitive and non engaging? Or is it memorable, different, inspirational and entertaining?

Have you ever asked your customers and or clients how they perceive your company? What do they honestly think of your company? Remember, your brand isn't what you think it is, rather it is what your prospects, customers and or clients think it is.

- Learn to LISTEN!

- You must then Formulate a strategy based on your research to determine the best way to tactically positioned yourself in front of your prospects. This can be accomplished by means of surveying, focus groups, polls, social media communities and telemarketing.

- Finally, Understand the prospect, customer and or client.

Inspire! Educate! Entertain! Connect!

Make the impossible, possible! Don't just THINK...THINK DIFFERENT!