Social Media this, Social Media that. XYZ Company just tripled their numbers with one single Tweet. Tim's Gizmo's & Gadgets now makes most of their sales through a little thing called a Facebook fan page.
So if they're doing it pretty well and it seems to be working for them, you might ask yourself, "Why haven't I jumped on board, and how exactly does it all work?"
So if they're doing it pretty well and it seems to be working for them, you might ask yourself, "Why haven't I jumped on board, and how exactly does it all work?"
Common questions of uncertainty may fall under the subject of:
- Time Commitment
- Benefits
- Simplicity
- Tools
- Tracking Results
Let's face the facts here people. Facebook has over 500 million active users and growing, with newly untapped markets rising within its internal network every day. The sky really is the limit if you just apply a few simple procedures for a few hours each day.
Fan Page
Step 1:
Type in www.Facebook.com onto your url.
Step 2:
Go to the bottom of the page and click on the “Create a Page” link at the bottom of the Facebook homepage .
Step 3:
Choose the type of page and give it a title (Your page name can be changed only once after you reached a minimum of 25 friends.)
With the creation of applications, Facebook has made it extremely easy to function and maintain your fan page.
To view some of the apps. Facebook has to offer go to: http://www.Facebook.com/apps/directory.php
I've always found that the “Involver” is quite a handy application tool: http://www.involver.com/applications/free/
Now that you're a little familiar with applications, let's get going to the rest. By the way, before I almost forget, once the app is installed, depending on the application process, all you have to do to edit is go on your main default fan page and under the image of the fan page you will see a link that is called EDIT PAGE.
Here you can edit the entire back end of the page and manage the page as well.
You can add images if you want but I must let you know, for higher converting fan pages and to attract a larger following, make the fan pages as personal as possible.
If you look like a corporate page, automatically most assumptions will be made that you will try to sell. Quite frankly, people just don't want to be sold on Facebook.
Choose the type of page and give it a title (Your page name can be changed only once after you reached a minimum of 25 friends.)
With the creation of applications, Facebook has made it extremely easy to function and maintain your fan page.
To view some of the apps. Facebook has to offer go to: http://www.Facebook.com/apps/directory.php
I've always found that the “Involver” is quite a handy application tool: http://www.involver.com/applications/free/
Now that you're a little familiar with applications, let's get going to the rest. By the way, before I almost forget, once the app is installed, depending on the application process, all you have to do to edit is go on your main default fan page and under the image of the fan page you will see a link that is called EDIT PAGE.
Here you can edit the entire back end of the page and manage the page as well.
You can add images if you want but I must let you know, for higher converting fan pages and to attract a larger following, make the fan pages as personal as possible.
If you look like a corporate page, automatically most assumptions will be made that you will try to sell. Quite frankly, people just don't want to be sold on Facebook.
Landing Pages
The LANDING Page is where all your prospects land when visiting the fan page. This being said, you want this page to be eye catching and interesting. Give people a reason to join. Use your imagination and think of a strong call to action. Let people ENGAGE!
If you want to take your Facebook fan page to the next level, below are a few links to template builders. If you are not familiar with HTML coding or Facebook's version called FBML, then I would highly suggest you hire a professional web developer or graphic designer.
You can visit DesignLingo's website for more details & a FREE quote at http://designlingo.com/
Fan Page Generator: http://www.fanpagegenerator.com/
Facebook Tab Site: http://www.facebooktabsite.com/
Fan Page Engine: http://fanpageengine.com/
Content is King
- Content should be interesting and conversational
- Get your followers to interact
- Provide FREE information in the form of a video or text.
- Become the authority figure.
- Build relationships and trust.
- Get a better understanding of your target audience.
- Communicate with your customers, clients and fans.
- Let them into your life.
When it comes to all these profile pages, submitting information, and time consuming actions, one might have an endless amount of questions with a need for answers.
Fan Page Tip #1
*** Suggest All Friends To "Your Fan Page" At Once, Not Individually! ***
1.) Become a fan
2.) Select "Suggest To Friends Under Picture"
3.) Copy This Code and Paste onto URL browser: (***the web browser, where you would type in a new website***)
Make sure to delete the current url address, clear then paste the code below.
Click Enter.
javascript:elms=document.getElementById('friends').getElementsByTagName('li');for(var fid in elms){if(typeof elms[fid] === 'object'){fs.click(elms[fid]);}}
Be patient and allow for the code to highlight all of your friends, may take a few minutes.
(The mouse will most likely freeze for a few minutes but once done you it should highlight all your friends in blue)
Saves you a chunk of minutes when done correctly.
Hope all this information was helpful and until the next blog ……
