What is Social Media Marketing And HOW Does it Work?

What is S.E.O (Search Engine Optimization) and HOW does it WORK?

Persuasive WORDS = Persuasive ACTIONS

Words play a vital role in the communication of our core message. If the message you're trying to portray as a brand doesn't correspond with the lingo that rightfully represents your identity then your end consumer will not be persuaded into making a buying decision.

Persuasive positioning and delivery of the proper POWER WORDS will allow you as a brand, to make a bold and clarified statement with authority and significance. Making your reader understand the importance and necessity of your product or services with words that intrigue the mind to act in accordance with your demands, will separate you from mediocrity into complete superiority.


Who is your end consumer? What are their buying patterns? What about hobbies? What kind of lifestyle do they live? Where do they spend most of their time? 


Knowing who your target audience is and there demographics will put a clear and visual understanding into perspective that will allow you to catch your customers EYES in a way that stimulates and persuades them to ACT with ease and comfort.

Apply these words to your copy TODAY!


Most Persuasive POWER Words:


1.   Free – the best motivator for immediate response.
2.   You – People want to know what’s in it for them.
3.   Results – What to expect.
4.   Immediate – online everything is expected now or instantly.
5.   Guarantee – make your offering more serious.
6.   Discover – finding something new.
7.   Proven – should remove fear of the unknown.
8.   Safety – appeals to basic human needs.
9.   Limited – appealing to a sense of urgency.
10. New – appealing to human curiosity.
11. Improve – always interested in becoming better.
12. Bargain – everybody wants to get something at a better price, and better than “Sale”.
13. Exclusive – only those who are invited.
14. Save – spending less.
    

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The Unique Selling Proposition - The Driving Force Of All Your Sells

Ever wonder what makes the great giants of today’s marketing world stand out from their competition? The Lexus’s, Cadillac’s, Disney, FedEX, Dominoes, Nike and Coca-Cola. 

How is it that when you mention the word mp3 player, you automatically think iPod. Or what about when you ask for a piece of tissue paper, do you catch yourself asking for a Kleenex?

How is it all done?

In the marketing world we like to call it a U.S.P (Unique Selling Proposition). In sociology, it is known as differentiation. In simple terms, it is simply standing out from the rest. It is the characteristics of your brand that set you apart from your competition. It is what persuades consumers to exchange money for your product or services. It’s what fulfills your desires, needs, demands and wants.

Your U.S.P is the driving force of your company and it’s success. No longer can you use the same “Me Too” approach that everyone else is using. Separate yourself from the competition and position yourself as the only choice in your prospects eyes.

Don’t just Think, Think different!.

Your U.S.P is the driving force of what your offering. Identify what needs, demands, wants and desires are being unfulfilled within your market. "Alleviate that "PAIN" in your U.S.P and make sure you deliver on your promises.

Using a compelling U.S.P is the driving force that builds your business success.  Establish your U.S.P and use it on all your marketing materials for maximum results.


Put yourself in your customers shoes and sell yourself on your product or service from the outside looking in. Why should I buy from you? What makes your different then everyone else? What sets you apart from the competition?


Understand what motivates your customers into a purchasing habit. What drives and motivates your customers to buy? How do they FEEL when they purchase your product? Understanding the behavior and motives of your customers and or prospects is one of the key ingredients to a successful U.S.P.


Set yourself apart from the rest and let your imagination and creativity wonder off into a space of fulfillment.


To learn more about Marketing, SEO, SEM, Social Media Marketing, Copy-writing, Branding and so much more, make sure to follow our blog and make sure to comment!!! Thanks!

Emotional Bonding: Connections That Lead To Sales!

EMOTIONS play a large part in our lives but what is their purpose? Emotions are the fundamental system that drive us as humans, forcing us to act, rewarding us with good feelings when we behave right and making us feel bad when we do the wrong things. Although we can influence what we FEEL by what we THINK, we still only have limited control over our emotions.

Emotions are also called “FEELINGS” as we literally feel what we think when we think it. Emotions can range from happiness, sadness, anger, fear, surprise, desire, joy and so much more.

When people communicate with each other, there is a constant stream of expression and interpretation. Through this communication, we form relationships with others, establish a bond through the means of liking the other person and thus a friendship is form.

TRUST plays a vital role in the stability of a LOYAL and HONEST relationship. It is the cornerstone in which all relationships grow from. When RESPECT and TRUST are tied closely, they create an instant BOND with any and all people.  

“Trust is an essential, a basic foundation on which all interaction is based.” - David Straker

Instant TIPS for establishing both short-term and long-term TRUST:

• Be Predictable
• Establish Rapport
• Have A Caring Heart
• Stay Loyal
• Be Reliable
• Have Integrity
• Be Kind
• Keep Promises
• Manage Expectations
• Be Honest
• Be Willing to Commit

Human interaction and communication is no different then business to consumer behavioral interaction. After all, humans are the ones purchasing the products and or services.

As we always tell our clients, “People buy from people they care, love and or trust.”

But in order for someone to TRUST you, CARE for you or “LOVE” you, they must get to KNOW you!

Give your BRAND attributes, characteristics and a personality. COMMUNICATE what you FEEL. Be creative and just have fun!

Don’t be scared to TRY new things and THINK outside the box. Use your imagination to come out with creative concepts that capture the audience with Flare, Enthusiasm, Passion and Energy. Move them in a way that makes them FEEL a NECESSITY to purchase your product or service.

Learn to ASK, LISTEN then RESPOND.

Pay attention to signals and cues which will enable you to have a better understanding of their Problems, Wants, Demands.& Needs.

Paint the Perfect Picture for them and pull on the strings of the HEART. Emotionally get them to FEEL the same PASSION you had when you began this journey on the SEARCH of your Identity.

For more tips on branding, social media marketing, seo and so much more, make sure to stay connected with us or just scheduled your FREE Consultation to learn more.    

Writing Killer Copy That Sales!!!

The essence of TRUE COPYWRITING is TUGGING THE HEART STRINGS of those you write for,and it must ALWAYS come from a place of truth. Sure, folks will lie and some will even succeed at it however YOU are a person of INTEGRITY, You want to sleep at NIGHT, KNOWING that you didn’t make blood money. 

You want to be well respected in your industry, so then your COPY WRITING will be EFFECTIVE because it will ALWAYS come from a Place of TRUTH! IF a person doesn’t feel EMOTION, they will not Buy what you’re offering. A part of this TRUTH is knowing who you are-YOUR BRAND. 

Effective Copywriting is marrying EMOTIONALISM WITH BRAND IDENTITY. IF we Know who you are, know what you’re about, know what you’re offering, then we can create an EMOTIONAL REALITY that will benefit your organization.


FOR A QUICK MOMENT, close your eyes and imagine an 89 yr old lady(possibly your grandmother) -SINGLE, ALONE. Her Husband , Best friend or over a decade has passed away and ALL of her friends have long been gone as well. She FEELS Hopeless and to COMPOUND matters her health starts to
fail.

What’s worse is the last money 
that she has she cannot spend on life sustaining medicine because she spent it on some ELABORATE Ponzi Scheme.This sweet old lady had the best intentions in the world. 


She only INVESTED in the Scheme because she was promised a monumental return on investment and she was going to use that money to bury her late husband…Without Money.. Without a Friend in the world, Her Health starts to Further decline, and she finally gives up the Ghost,…and DIES… Her body is DISCOVERED by a neighbor who smells a STRANGE stench and sees flies buzzing around the ladies home. ..Why? Why? Sure she was older, maybe it was her time,. However This Sweet innocent Old lady. The Lady that cooked you those brownies when you were younger. The lady who was so sweet and so kind, didn’t deserve to leave the world in this fashion.


If you CLOSED your eyes, and have any sense of humanity this story is a
heart breaking. Some of you are FEELING SAD that this older lady died in this
fashion. 

Some of you are pissed that someone would actually CON an older lady out of her money. Some of you are imagining your parents, grandparents, and can’t wait to tell them how much you love and appreciate them. 


If we can get you to tell your grandmother,mom, dad, uncle, brother, sister et al,. that you LOVE THEM, then this article would have been worth it. I know it will because I wish I could turn back the hands of time and tell my grandmother, on that fateful night, that I loved her.


If you FEEL sadden by this story, its because what comes from the heart
TOUCHES the HEART…


HOW DO I GET MY WRITING TO TOUCH THE HEART(CREATE EMOTIONAL
APPEAL)? AS actors have substitutions, you MUST have a tangible

SUBSTITUTE.

For Example:


If your assignment calls for you to write about bikini thongs and you don’t know
the first thing about bikini thongs, you would substitute that for the feeling of
SHOWING up in your FAVORITE apparel and someone telling you how GOOD
you looked, how SEXY you are; AFTERALL; We all know that THONGS are really not the ISSUE, but SEXINESS is, and EVERYONE has been made to FEEL sexy , are attractive, at lease ONE TIME IN THERE LIFE… Once you IMAGINE this time, your WRITING COMES ALIVE and before you know it you're CRANKING OUT well received articles on an CONSISTENT basis..


At the heart of it, COPYWRITING is the ability to CONVEY your message in such
a way that FOLKS will purchase your product.

This is true, HOWEVER, FOLKS get STUMPED ON THE EMOTIONAL PART. They look at WORDS as only a MEANS to an END and not the END ALL BE ALL. 


They don’t UNDERSTAND, that the reason there MESSAGE is NOT WELL RECEIVED is because they DID NOT touch the HEART OF THE READER…Many of them are good people,. FOLKS that have INTEGRITY, however , they DON’T KNOW how to TOUCH THE HEARTS of the people!


WHEN you DON”T TOUCH FOLKS HEART. WHEN FOLKS DO NOT FEEL
WHAT YOU’RE SAYING. YOU WONT SELL….PERIOD!


You may have:

• HARVARD, JD
• MBA from The Kennedy Business School
• Membership in an Exclusive Golf Club

HOWEVER, if you do NOT know how to WRITE in such way that folks FEEL
an EMOTIONAL ATTACHMENT; in such a way that they WANT to BUY what
you’re selling…YOU WILL FAIL!


HOWEVER , you don’t have to FAIL. .


Your COMPANY Can FLOURISH


Your COMPANY will FLOURISH! Because you have us as POWERFUL
PARTNERS!


We will HELP YOU create a message that has EMOTIONAL APPEAL.


IF DOUBT THIS, then what did you FEEL when you read above about the
OLDER LADY? If we could make you FEEL EMOTION in the FIRST TWO
PARAGRAPHS, then we can MAKE YOUR COMPANY PROSPER.


HOW?


Because WE know how to make WORDS COUNT.


We know how to make WORDS MEAN SOMETHING!


Do you want your company to GROW and PROSPER?


ARE you PAYING too much money for too little results?


Do you know the message you want to convey to your customers?


Do you know your brand?


If you DO NOT KNOW the identity of your BUSINESS, then no one else WILL.


WE CAN HELP YOU


CLICK HERE FOR A FREE CONSULTATION

Social Media Marketing In A Nutshell...

In today’s marketing world, one can’t to notice the array of companies, both big and small who are now participating in the social media marketing realm. New accounts are being created each day by the 100’s if not 1,000’s on populars sites such as facebook, twitter, youtube and linkedIn.

Although we do encourage any and all brands to participate in most forms of social media marketing, we advice that you do so with plenty of strategy and tactical planning.

Social media marketing is about interacting, engaging, listening, sharing and holding conversation.

Just like when you go out to a bar, lounge, club or networking event, if you want to socialise, you have to be social.

Yes, there are those occasional times when others approach you but for the most part, one has to strike conversation in order to get a response.

We always tell our clients, learn to ASK, LISTEN and then RESPOND and from there, the conversation well carry itself.

Whether you're looking to grow your fan base, listen to what your customers are saying about your brand, improve your customer service, create brand awareness, do some community outreach or just plain build a new sales channel, social media marketing is an inexpensive way for you as a brand to position yourself in the marketplace with authority and confidence.

It will allow you to establish new and existing relationships with prospects and customers through means of relevancy, consistency and interaction.

Trust becomes the focus of all social media marketing campaigns.

Without trust there are no loyal relationships.

Trust is, reliance on the integrity, strength, ability and surety of a person or thing.

In simple terms, it is merely having confidence in someone or something.

When we tune into the social media realm, the same laws of influence that cause us to take action when it comes to decision making, fall into effect here as well.

You encounter these examples each day as you log into your facebook account to view new updates and wall post or tweet away about what’s happening.

Examples such as buying a product because it was referred to us,

3rd parties letting us know how they truly feel about a product or service instead of the brand brainwashing us into believing that we need their product or service

AND...testimonials and “LIKES” being the reason why we choose to make the decision to purchase.

Some Words of Wisdom, get out there and interact with the world. Meet new people! Engage in conversations, ask questions, share a picture or even upload a video.

Just make sure that when you do so, the marketing strategy is tactically planned with consistency and persistency

If you want to learn more about social media marketing and other marketing tips and tricks, make sure to visit out site @: http://CreativeLegacyAgency.com/