Writing Killer Copy That Sales!!!

The essence of TRUE COPYWRITING is TUGGING THE HEART STRINGS of those you write for,and it must ALWAYS come from a place of truth. Sure, folks will lie and some will even succeed at it however YOU are a person of INTEGRITY, You want to sleep at NIGHT, KNOWING that you didn’t make blood money. 

You want to be well respected in your industry, so then your COPY WRITING will be EFFECTIVE because it will ALWAYS come from a Place of TRUTH! IF a person doesn’t feel EMOTION, they will not Buy what you’re offering. A part of this TRUTH is knowing who you are-YOUR BRAND. 

Effective Copywriting is marrying EMOTIONALISM WITH BRAND IDENTITY. IF we Know who you are, know what you’re about, know what you’re offering, then we can create an EMOTIONAL REALITY that will benefit your organization.


FOR A QUICK MOMENT, close your eyes and imagine an 89 yr old lady(possibly your grandmother) -SINGLE, ALONE. Her Husband , Best friend or over a decade has passed away and ALL of her friends have long been gone as well. She FEELS Hopeless and to COMPOUND matters her health starts to
fail.

What’s worse is the last money 
that she has she cannot spend on life sustaining medicine because she spent it on some ELABORATE Ponzi Scheme.This sweet old lady had the best intentions in the world. 


She only INVESTED in the Scheme because she was promised a monumental return on investment and she was going to use that money to bury her late husband…Without Money.. Without a Friend in the world, Her Health starts to Further decline, and she finally gives up the Ghost,…and DIES… Her body is DISCOVERED by a neighbor who smells a STRANGE stench and sees flies buzzing around the ladies home. ..Why? Why? Sure she was older, maybe it was her time,. However This Sweet innocent Old lady. The Lady that cooked you those brownies when you were younger. The lady who was so sweet and so kind, didn’t deserve to leave the world in this fashion.


If you CLOSED your eyes, and have any sense of humanity this story is a
heart breaking. Some of you are FEELING SAD that this older lady died in this
fashion. 

Some of you are pissed that someone would actually CON an older lady out of her money. Some of you are imagining your parents, grandparents, and can’t wait to tell them how much you love and appreciate them. 


If we can get you to tell your grandmother,mom, dad, uncle, brother, sister et al,. that you LOVE THEM, then this article would have been worth it. I know it will because I wish I could turn back the hands of time and tell my grandmother, on that fateful night, that I loved her.


If you FEEL sadden by this story, its because what comes from the heart
TOUCHES the HEART…


HOW DO I GET MY WRITING TO TOUCH THE HEART(CREATE EMOTIONAL
APPEAL)? AS actors have substitutions, you MUST have a tangible

SUBSTITUTE.

For Example:


If your assignment calls for you to write about bikini thongs and you don’t know
the first thing about bikini thongs, you would substitute that for the feeling of
SHOWING up in your FAVORITE apparel and someone telling you how GOOD
you looked, how SEXY you are; AFTERALL; We all know that THONGS are really not the ISSUE, but SEXINESS is, and EVERYONE has been made to FEEL sexy , are attractive, at lease ONE TIME IN THERE LIFE… Once you IMAGINE this time, your WRITING COMES ALIVE and before you know it you're CRANKING OUT well received articles on an CONSISTENT basis..


At the heart of it, COPYWRITING is the ability to CONVEY your message in such
a way that FOLKS will purchase your product.

This is true, HOWEVER, FOLKS get STUMPED ON THE EMOTIONAL PART. They look at WORDS as only a MEANS to an END and not the END ALL BE ALL. 


They don’t UNDERSTAND, that the reason there MESSAGE is NOT WELL RECEIVED is because they DID NOT touch the HEART OF THE READER…Many of them are good people,. FOLKS that have INTEGRITY, however , they DON’T KNOW how to TOUCH THE HEARTS of the people!


WHEN you DON”T TOUCH FOLKS HEART. WHEN FOLKS DO NOT FEEL
WHAT YOU’RE SAYING. YOU WONT SELL….PERIOD!


You may have:

• HARVARD, JD
• MBA from The Kennedy Business School
• Membership in an Exclusive Golf Club

HOWEVER, if you do NOT know how to WRITE in such way that folks FEEL
an EMOTIONAL ATTACHMENT; in such a way that they WANT to BUY what
you’re selling…YOU WILL FAIL!


HOWEVER , you don’t have to FAIL. .


Your COMPANY Can FLOURISH


Your COMPANY will FLOURISH! Because you have us as POWERFUL
PARTNERS!


We will HELP YOU create a message that has EMOTIONAL APPEAL.


IF DOUBT THIS, then what did you FEEL when you read above about the
OLDER LADY? If we could make you FEEL EMOTION in the FIRST TWO
PARAGRAPHS, then we can MAKE YOUR COMPANY PROSPER.


HOW?


Because WE know how to make WORDS COUNT.


We know how to make WORDS MEAN SOMETHING!


Do you want your company to GROW and PROSPER?


ARE you PAYING too much money for too little results?


Do you know the message you want to convey to your customers?


Do you know your brand?


If you DO NOT KNOW the identity of your BUSINESS, then no one else WILL.


WE CAN HELP YOU


CLICK HERE FOR A FREE CONSULTATION